Estimate extra revenue from better upsell prompting.
Use your current prompt rate, a benchmark target, monthly covers and average upsell values to estimate the incremental
sales from improved prompting on drinks and (optionally) additional dishes (sides / desserts).
Current prompt rate (%)
Default: 44% market average (KAM research)
HGEM benchmark rate (%)
Default: 75% for well-performing sites
Covers / month
Total monthly covers (e.g. 80 seats x 5 turns/day x 30 days)
Avg. drinks upsell (GBP)
Average incremental spend per drink
Drinks acceptance (%)
When prompted, % who take a drink upsell
Avg. additional dish upsell (GBP)
Average incremental spend per additional dish
Additional dish acceptance (%)
When prompted, % who add a side/dessert
Model options
Keep it drinks-only, or include additional dishes (sides/desserts).
Upsell types
Currently modelling drinks + additional dish.
Formula (per upsell type):
max(0, Benchmark - Current) x Acceptance x Covers/month x Avg. upsell
Estimated incremental sales
£0
≈ £0 per year
Additional revenue from improved prompting versus your current rate.
Drinks uplift / month
£0
+0 extra drinks/mo
Additional dish uplift / month
£0
+0 extra dishes/mo
Prompt improvement
0pp
Benchmark - current
Extra upsells / month
0
Across included upsell types
Example: 44% to 75%, 12,000 covers/mo; drinks: 50% acceptance and £5.20; additional dish: 20% and £4.80.